Jon Lock and his son had been in the barber business for 15 years and wanted a new name and direction for the business, Squires Barbershop was created.  They wanted to be a friendly traditional barber and wanted to go back to basics and embrace the surge in trend for traditional skills, cool style and a laid-back vibe.  They had the location in the cool part of town, they just needed their brand to tell the right story.

I worked with the owners to create a brand that feels like its been around forever, we used local carpenters to make bespoke signage and a stencil of the logo to give a traditional yet contemporary feel.

To communicate the owners fun, laid-back approach, I created the stags two characters used in the shop window and across the communications.  The finished result has transformed the business and resulted in new staff and expansion.