Rebrand Two Civil Engineering Testing Brands

Lemonade was approached to rebrand Geotechnics & MCC both in the same group but operated independently.

We began working with the in-house teams from both brands uncovering the strengths, beliefs, motivations and impressions that would define our approach.

These insights revealed the importance of the precision equipment they use but more importantly the people that use it, “People + Precision” became the strapline & we developed a strong, flexible brandmark that communicated this mantra and gave a nod to a target for precision and an exposed core of the earth.

We flipped the mark for MCC to give us a distinctive yet related, brand.