Panasonic OLED TV Launch into New Zealand

To launch the new collection of OLED TV’s from Panasonic, we wanted to let people know about the amazing deep blacks & super bright colours these TVs kick out. 

To create an eye-popping visual experience we imagined Beauden Barrett a true All Black showing his ‘true colours’ on the field by overcoming a squad of ‘fake’ Beauden’s and in the process creating a stunning display of colours and blacks true to the OLED Technology.

We worked with Digipost and Director Matt Homes to create the TVC and developed print, digital and radio extensions as well as in-store POS & social campaigns.