A Moving Experience — Auckland Philharmonia
2024 IDA Gold · 2024 AGDA Finalist (Website)

We created an immersive digital experience for Auckland Philharmonia that captures the emotional power of live performance. Inspired by their new brand promise, Let us move you, the website invites visitors into a virtual concert using 3D visuals, spatial sound, and interactive storytelling.

The journey begins with a 3D scan of Auckland Town Hall, where users zoom into a live performance. Sound waves animate in harmony with the music, reflecting the orchestra’s new logo. Visitors can explore the stage, learn about individual musicians, and dive deeper into the performance.

Additional features include a virtual venue tour and an interactive introduction to the orchestra’s instruments and players, removing barriers for newcomers and enriching the experience for seasoned fans.

This world-first digital concert hall brings the Philharmonia to a wider audience, blending art and technology in a way that’s bold, accessible, and deeply engaging.