Panasonic Heats Up The Air Conditioning Market

We all know kiwis love talking about the weather. To highlight this national obsession we created the character Ray Morningside an ex-weather presenter who is on a crusade to stop Weather Waffle. After fitting a Panasonic air con unit Ray realised he no longer needed to obsess about the weather he was now in complete control of his environment. He started the campaign to Stop the Weather Waffle, the ad & supporting creative follow his journey to free people from weather obsession.

We cast Johnny Brough and brought onboard the Director Nigel Goodridge of the Downlow Project to help bring the vision to life.